That Costs HOW Much?
Beyond the attributes of the product itself, price is probably the leading determinant of success in the marketplace. What does it takes to get the price right?
View ArticleA Measure of Risk Appetite for the Macroeconomy
This paper sheds new light on connections between financial markets and the macroeconomy. It shows that investors’ appetite for risk—revealed by common movements in the pricing of volatile...
View ArticleWarning: Scary Warning Labels Work!
If you want to convince consumers to stay away from unhealthy diet choices, don't be subtle about possible consequences, says Leslie John. These graphically graphic warning labels seem to do the trick.
View ArticleNew Research and Ideas, June 19, 2018
Tracing the rise of tractor technology ... An investment in the greater good ... How Sony got its groove back.
View ArticleHas Environmental Sustainability Lost its Relevance?
Companies have thought for decades about business-focused solutions to fix the deteriorating environment. But judging by continually rising waters and temperatures, we may need a rethink about what...
View ArticleShow or Tell? Improving Agent Decision Making in a Tanzanian Mobile Money...
Mobile money is popular in developing economies but many agents do not maintain proper inventory levels. This paper, based on a study of 4,771 agents in Tanzania, shows how training and ongoing...
View ArticleIn America, Immigrants Really Do Get the Job Done
Far from being a drain on the US economy, William Kerr’s research finds immigrants are a driver of innovation and entrepreneurship.
View ArticleThe Impact of Pensions and Insurance on Global Yield Curves
The global financial crisis and its aftermath had a dramatic impact on the solvency of pension funds and insurance companies. Drawing on a large cross-section of countries, this paper shows the...
View ArticleNew Research and Ideas, June 26, 2018
Shorter movie trailer clips are better for box office sales ... Amazon targets popular third-party sellers ... CEO drives new strategy but keeps old company culture.
View ArticleNegotiating a Better Future: How Interpersonal Skills Facilitate...
For many girls in developing countries, early adolescence is a time of key challenges: school dropout rates rise, and social and economic pressures increase for marriage and motherhood. This randomized...
View ArticleCorporate Tax Cuts Don't Increase Middle Class Incomes
New research by Ethan Rouen and colleagues suggests that corporate tax cuts contribute to income inequality.
View ArticleShould CEO Satya Nadella Cancel Microsoft’s Contract with ICE?
Microsoft employees are putting heat on CEO Satya Nadella to cancel its contract with the US Immigration and Customs Enforcement agency. What would you do? asks James Heskett.
View ArticleNew Research and Ideas, July 3, 2018
Corporate sustainability needs bigger political punch ... How AT&T answered the call for a new switchboard ... India's rapid approach to developing medical devices.
View ArticleBuying the Verdict
Lauren H. Cohen and Umit G. Gurun document systematic evidence that firms engage in specialized, locally targeted advertising when taken to a court-trial in a given location. Policymakers should...
View ArticleHenry Kissinger's Lessons for Business Negotiators
James Sebenius, co-author of a new book on Henry Kissinger's negotiation strategies and tactics, discusses what business negotiators can learn.
View ArticleOvercoming the Challenges of Selling Brand New Technology (Hey, Need a 3-D...
Selling technology that is new to the market involves tricky tradeoffs around prospect targeting, channels, and tactics. Frank Cespedes makes the point with 3-D printers.
View ArticleNew Research and Ideas, July 10, 2018
Is time on the CEO’s side? ... Casting doubt on the retail discount ... Tech giants battle over voice assistants.
View ArticleChanneled Attention and Stable Errors
As humans we are surprisingly good at neglecting unexpected information that conflicts with what we “know” to be true. This paper develops a framework for predicting when we are more likely to “get a...
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