Quantcast
Channel: HBS Working Knowledge
Viewing all articles
Browse latest Browse all 1899

Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment

$
0
0
Analysis of Australian Football League data shows that the uncertainty of game outcomes has a large, positive causal effect on stadium attendance. These findings show how competitive balance is important for contest designers in general and sports leagues in particular.

Viewing all articles
Browse latest Browse all 1899

Trending Articles